The Best Destinations to Drive a Luxury Car in Spain and Portugal
Driving a luxury car is much more than sitting behind the wheel of a powerful machine with impeccable design. It’s about living a unique experience where the surroundings, the route, and the destination elevate every kilometer to another level. After all, driving a Ferrari 296 GTS on an urban highway is not the same as cruising along a Mediterranean coastal road in a Lamborghini Huracan Sterrato.
At The One, we understand this perfectly. That’s why, in addition to offering a carefully curated selection of Ferrari and Lamborghini rentals, we also provide exclusive locations across Spain and Portugal—cities and destinations handpicked to enjoy luxury on the move.
In this article, we take you through some of the best destinations to drive a luxury car, combining scenic routes, exclusive hotspots, and tips to ensure your next getaway is as unforgettable as the car you’ll be driving. Ready to hit the road?
Barcelona: between modernism and coastal scenery
Barcelona is one of those cities that has it all: avant-garde architecture, Mediterranean culture, and a road network that invites elegant and smooth driving. If you rent a Ferrari Portofino or a Lamborghini Urus Performante, don’t limit yourself to the city center—make the most of the vehicle’s potential on a route that blends urban and coastal views.
A great option is to drive south toward Sitges along the winding coastal road of Costes del Garraf, tailor-made for a luxury sports car. For a longer drive, head north to discover gems like Tossa de Mar or Cadaqués on the Costa Brava, with scenic viewpoints and hidden coves.
Along the way, stop at charming boutique hotels in Sitges or dine at gourmet restaurants like Miramar or Casamar, both offering stunning views.
Driving around Barcelona offers a mix of luxury, nature, and architectural beauty—perfect for those who want to enjoy not just the car, but the journey itself.
Learn more about our luxury car rental service in Barcelona.
Madrid: open highways and luxury escapes
Madrid is the perfect starting point for high-performance and comfortable driving. Unlike coastal cities, the Spanish capital is known for its wide avenues and excellent connections to some of the most spectacular routes in the country. If you love controlled speed, stability, and the roar of a Ferrari F8 Spider or a Lamborghini Urus Performante, Madrid is your playground.
One of the best drives is to the Sierra de Guadarrama, with mountain landscapes and gentle curves ideal for enjoying precision handling. You can also visit historic sites like El Escorial, Ávila, or Toledo—all easily accessible from Madrid via safe and scenic roads.
Madrid also boasts an array of luxury hotels and fine dining restaurants with private parking or valet service, such as the Four Seasons, Mandarin Oriental Ritz, or the exclusive Zalacaín.
It’s the ideal escape for those who value both high-end driving and premium experiences off the road.
Learn more about our luxury car rental service in Madrid.
Málaga and the Costa del Sol: luxury, sunshine, and coastal curves
If there’s a place where luxury feels natural, it’s the Costa del Sol. Málaga combines the best of the south: a privileged climate, Mediterranean views, and an elegant atmosphere that perfectly complements the experience of driving a high-end car. Here, a Lamborghini Huracan Sterrato or Ferrari 296 GTS not only stand out—they belong.
One of the most iconic routes is from Málaga to Marbella along the A-7, winding between sea and mountains, with panoramic views and perfect stretches to unleash the car’s power and stability. You can extend the drive to Estepona or cross into Ronda for a more technical, scenic journey.
Don’t miss stops in Puerto Banús, the heart of Mediterranean luxury, or exclusive beach clubs like Ocean Club or Nikki Beach. Book a stay at hotels like Marbella Club or Villa Padierna, where comfort and discretion are guaranteed.
Costa del Sol is tailor-made for those who want to enjoy the car, the landscape, and a sophisticated lifestyle—with no need to sacrifice comfort or sun.
Learn more about our luxury car rental service in Málaga.
Ibiza: Mediterranean luxury with a free spirit
Ibiza is much more than parties and beaches—it’s a destination where luxury feels authentic and where every corner becomes the perfect stage for driving a high-performance sports car. Whether you’re behind the wheel of a Ferrari Portofino convertible or a commanding Lamborghini Urus Performante, the island offers unforgettable routes and sensations.
One of the top drives is from Sant Josep to Cala Comte, stopping to admire the sunset in front of the iconic Es Vedrà islet. The island’s interior, with its pine-lined secondary roads and traditional architecture, also invites a relaxed yet stylish drive.
Ibiza is full of charming boutique hotels and iconic beach clubs like Blue Marlin, Experimental, or Amante, where arriving in a supercar is part of the experience. For something even more exclusive, many private villas and select events welcome guests to the sound of a V8 engine.
Ibiza is the perfect destination for those who want to combine the thrill of driving with magical landscapes, exclusive environments, and complete freedom.
Learn more about our luxury car rental service in Ibiza.
Lisbon: historic streets and Atlantic getaways
Lisbon is a city that breathes history, style, and character. Its cobbled streets, Tagus River viewpoints, and elegant façades create the perfect setting for a luxury drive that combines urban elegance with unforgettable escapes. A Ferrari F8 Spider or a Lamborghini Huracan Sterrato strike an ideal balance of power, presence, and pure driving pleasure.
While driving through Lisbon is already a rewarding experience—from Avenida da Liberdade to the Belém district—the true gems lie just outside the city. A classic route connects Lisbon with Cascais and Estoril along the Atlantic coast, with stretches where the sea merges with the road. Another must is exploring the magical Serra de Sintra, with gentle curves and fog-covered palaces.
Nature lovers will enjoy the Serra da Arrábida south of Lisbon, with panoramic coastal roads and hidden beaches perfect for a scenic stop. In all these destinations, you’ll find five-star hotels, Michelin-starred restaurants, and exclusive venues where your car is just as much the star as you are.
Lisbon and its surroundings offer the ideal setting for those seeking a dynamic, sophisticated driving experience full of contrasts.
Learn more about our luxury car rental service in Lisbon.
Tips for an unforgettable driving experience
Driving a luxury car isn’t just about speed—it’s about savoring every detail of the journey. To make your experience truly memorable, here are a few key tips.
First, choose the right route for your car. If you’re opting for a convertible like the Ferrari Portofino, look for scenic, coastal roads where you can enjoy the open sky and beautiful views. If you’re more into the power and versatility of a performance SUV like the Lamborghini Urus Performante, mountain drives or longer escapes with varied terrain are ideal.
Also consider timing—avoid rush hour and take advantage of early morning or golden hour to enjoy clear roads and perfect natural light for capturing great memories (and photos).
Add premium services to enhance your journey: digital maps with recommended routes, high-end navigation apps, or personalized roadside assistance. And don’t forget that luxury lies in the little things—dress comfortably but stylishly to match the car and the surroundings.
From the curves of Garraf in Barcelona to the wild landscapes of Serra da Arrábida in Lisbon, from Ibiza’s Mediterranean vibes to Madrid’s urban elegance or Marbella’s coastal glamour—Spain and Portugal offer some of Southern Europe’s finest destinations for luxury driving.
With The One, every route becomes an experience that blends power, elegance, and freedom. Ready to live it?